{"id":8578,"date":"2022-11-22T16:23:54","date_gmt":"2022-11-22T16:23:54","guid":{"rendered":"https:\/\/www.anamata.nl\/?p=8578"},"modified":"2024-05-29T09:58:34","modified_gmt":"2024-05-29T09:58:34","slug":"new-tagline-quality-from-the-heart","status":"publish","type":"post","link":"https:\/\/www.anamata.eu\/nl\/8578\/","title":{"rendered":"A new tagline: Quality from the Heart"},"content":{"rendered":"

Last month, we had a meeting with a group of Anamateers to discuss our strategy for the coming years and we decided to define a new tagline: Quality from the Heart.

Until now, we used \u2018Developing the future. Today\u2019. We were not completely satisfied with this tagline. It did not sound unique (even Pegasystems now has a tagline \u2018Transform for tomorrow\u2019…… you\u2019re welcome Pega) and it was too imperative for us. We wanted a tagline that stood up for our beliefs, showed confidence, was sincere \u00e1nd original.

And we think we found it: Quality from the heart.<\/p><\/div><\/div>\n\n\n\n

<\/div><\/div><\/div>\n\n\n\n
\"Quality<\/div><\/figure><\/div><\/div><\/div>\n\n\n\n

Sincere<\/h3><\/div><\/div>

For me, there are multiple explanations supporting this new tagline.
Firstly, the literal meaning of \u2018from the heart\u2019 is \u2018sincere\u2019. Most low-code organizations originate from the perspective of development: learn how to develop with the platform and the rest will come. Anamata finds its origin in the quality domain: from testing low-code applications to building high-quality applications. This means we know how to include quality focus in low-code projects. So when we say that Anamata stands for quality, we cannot be more sincere.<\/p><\/div><\/div>\n\n\n\n

<\/span><\/div>
\u201cNot only development should know – and use – the platform; test, business analysts, ops engineers: all must know the platform to increase speed and efficiency.<\/em>\u201d<\/div><\/div>
<\/span><\/div>
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

Quality from the Heart of the Platform<\/h3><\/div><\/div>

Secondly, \u2018from the heart\u2019 refers to the core of the low-code platform. Anamata’s low-code consultants know how the platform can contribute to the quality and speed of delivery. Not only development should know – and use – the platform; test, business analysts, ops engineers: all must know the platform to increase speed and efficiency. Multiple times, I have seen projects where only the developers knew the ins and outs of a platform. This often led to miscommunication, overly complex requirements and inefficient testing.<\/p><\/div><\/div>\n\n\n\n

Quality from Heart of the user<\/h3><\/div><\/div>

Always in the mind of an Anamateer: the heart of the user. By continuously empathizing as an end-user in every role during the process and actively involve stakeholders, Anamateers make sure they are building the right thing. Too often, requirements are still used as a single source of truth when a new feature is being built, while there is another powerful source at hand: the user. By using common sense, questioning ‘what would a user do?’ and involving users, issues can be resolved before they even occur.<\/p><\/div><\/div>\n\n\n\n

Quality from the Heart of Anamata<\/h3><\/div><\/div>

Last, but definitely not least, for me, Quality from the heart<\/em> also refers to the Anamateers. I strongly believe that quality care for the Anamateers is one of the most important keys to success. I want to build an environment<\/a> where every unique Anamateer can grow, have fun, and is appreciated for who he\/she is and who they want to be. This cannot be achieved by a single proces, but should be personal and contextual. <\/p><\/div><\/div>\n\n\n\n

<\/div><\/div><\/div>\n\n\n\n

To me, this is what Quality from the Heart stands for. It puts quality in the center of our approach and pursues our mission: “Everyone has the right to enjoy first-time right implementations”.

And I personally love the new tagline.

Some find it cheesy; I find it Quality\u2026 from the Heart<\/span>. <\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Until now, we used \u2018Developing the future. Today\u2019. We were not completely satisfied with this tagline. It did not sound unique (even Pegasystems now has a tagline \u2018Transform for tomorrow\u2019…… you\u2019re welcome Pega) and it was too imperative for us. We wanted a tagline that stood up for our beliefs, showed confidence, was sincere \u00e1nd original.<\/p>","protected":false},"author":4,"featured_media":8640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","tpgb_global_settings":"","_gspb_post_css":"","content-type":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[12,14,15],"tags":[87],"class_list":["post-8578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anamata","category-anamateer","category-culture","tag-culture"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"qubely_featured_image_url":{"full":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-scaled.jpg?wsr",2560,1707,false],"landscape":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1200x750.jpg?wsr",1200,750,true],"portraits":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-540x320.jpg?wsr",540,320,true],"thumbnail":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-150x150.jpg?wsr",150,150,true],"medium":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-300x200.jpg?wsr",300,200,true],"medium_large":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-768x512.jpg?wsr",768,512,true],"large":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1024x683.jpg?wsr",1024,683,true],"timeline-express":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-scaled.jpg?wsr",180,120,false],"timeline-express-thumbnail":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-scaled.jpg?wsr",180,120,false],"1536x1536":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1536x1024.jpg?wsr",1536,1024,true],"2048x2048":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-2048x1365.jpg?wsr",2048,1365,true],"trp-custom-language-flag":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-scaled.jpg?wsr",18,12,false],"qubely_landscape":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1200x750.jpg?wsr",1200,750,true],"qubely_portrait":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-540x320.jpg?wsr",540,320,true],"qubely_thumbnail":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-140x100.jpg?wsr",140,100,true],"vp_sm":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-500x333.jpg?wsr",500,333,true],"vp_md":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-800x533.jpg?wsr",800,533,true],"vp_lg":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1280x853.jpg?wsr",1280,853,true],"vp_xl":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1920x1280.jpg?wsr",1920,1280,true],"vp_sm_popup":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-500x333.jpg?wsr",500,333,true],"vp_md_popup":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-800x533.jpg?wsr",800,533,true],"vp_xl_popup":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-1920x1280.jpg?wsr",1920,1280,true],"tp-image-grid":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-scaled.jpg?wsr",700,467,false],"profile_24":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-24x24.jpg?wsr",24,24,true],"profile_48":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-48x48.jpg?wsr",48,48,true],"profile_96":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-96x96.jpg?wsr",96,96,true],"profile_150":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-150x150.jpg?wsr",150,150,true],"profile_300":["https:\/\/www.anamata.eu\/wp-content\/uploads\/2022\/11\/hearthands-1-300x300.jpg?wsr",300,300,true]},"qubely_author":{"display_name":"Bas van Opstal","author_link":"https:\/\/www.anamata.eu\/nl\/author\/basvanopstal\/"},"qubely_comment":1,"qubely_category":"Anamata<\/a> Anamateer<\/a> Culture<\/a>","qubely_excerpt":"Until now, we used \u2018Developing the future. 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